#1. My three years at La Terrasse du 7e

This isn’t going to be a story about some random place I worked in, or a place where something particularly memorable happened. Quite on the contrary, my following impressions describe a restaurant that slowly became a background for my life in Paris. I moved to France on September 2 three years ago. The very first […]

Explore Paris: the first one

The most common question I receive about Paris: how to get the best insider experience even if you’re in the city for just a couple of days? Everyone wants to know the genuine taste of this highly idealized city and nobody wants to feel (or behave!) like a tourist. This September will mark my third […]

Why designers don’t really have a voice anymore

Action takes place in Paris, just half an hour before Ann Demeulemeester’s Spring/Summer 2018 show. A rather lazy fashion crowd doesn’t rush to enter the AccorHotels Arena, where the presentation is going to be held. Budding and more professional street style photographers are desperately searching for someone exceptional to fill their memory cards with. They […]

What Chanel bag factory looks like from within

Earlier this year, I found myself in one of the best-kept secrets of the Chanel universe: its handbag factory located outside of Paris. Here are created supremely sophisticated designs which a strong cultural impact: style trophies, in a way. The process behind their fabrication is intriguing and mesmerizing. The place is as mystical and fascinating […]

How Peter Knapp liberated women

When we look at fashion editorials today, rarely we tend to ponder how much they reflect the times we live in.  The photographs often seem (especially for those not initiated) as innocent, spontaneous outbursts of creativity, which have more to do with aesthetic whims than stark everyday life and its realities. And yet, after several […]

In the magical fields of Chanel

A gentle breeze is caressing my face and my hair. It’s the last day of spring but the weather, with its enveloping warmth and dizzying intensity, is casting its summerish charm all around. Delicate jasmine petals are dancing gently under the sun, accompanied by flirtatious tuberoses, shy May roses (Rose de Mai), modest geraniums and […]

Valentin Yudashkin F/W 2018: Moscow winter

For his new collection, Valentin Yudashkin had one specific image in mind: Moscow winter. But what exactly does it convey? The first references and associations are obvious: snow-covered streets; beauty of a historical city wrapped in thick white layers, just like a warm, puffy coat. However,  philosophy underpinning the sartorial exquisiteness the designer wanted to […]

John Galliano F/W 2018: melancholy in America

Here I am in Hotel le Marois again. The last guests are searching inactively for their seats, wandering with invitations in hands, because, actually, there’s no need to find one’s place and sit down too soon – fashion weeks are splendid spectacles, not only because of the clothes, but locations as well. How beautiful is […]

Les Parisiennes formidables: Fantine Reucha

The interview series “Les Parisiennes formidables” is dedicated for inspiring women I have met in this city. Despite the fact that the “Parisian woman” myth has become a prevalent cliché whose real existence can be questioned, these passionate and inspiring women have proved me countless times that a certain Parisian sensibility and approach to life […]

Chanel beauté S/S ’18: all about Naples

The sun is rising over Naples: a multicultural, historical, vibrant hub of hedonism, an undiscovered Italian jewel. Look at its pastel-colored peeled walls, grandiose buildings, fragments of greenery and bewitching views over the slopes of Vesuvius, little boats in the Naples Bay and the famous Amalfi coast itself… Everything comes to life and blossoms in […]

Amélie Pichard’s myth

Amélie Pichard is a woman whose portrait takes shape very slowly and gently. Its contours become more solid and accentuated with each one of her quirky remarks and occasional jokes; needless to say that her nonchalant manners put me at ease from the very first bonjour. To tell the truth, there’s no need to meet […]

Making extravagance ordinary

Today, when the visual side is prioritized over any other possible criteria (thank you Instagram and Pinterest!), designers are preoccupied with creating objects capable of generating the digital buzz. XXL logos, abundance of sequins, embroideries, asymmetrical silhouettes… The object must capture attention in order to deserve a place in our wardrobes and our feed. One […]